This past Thursday, I was invited to a special preview event for Serendipity Boutique's grand opening of their new space in Johnson City, TN! I had my very own private shopping hour where I had the entire store to myself! SO fun and SO very dangerous to the wallet ;) ! Let's just say I took home a new summer wardrobe..complete with the cutest TOMS wedges. I made sure to document the entire experience so you guys could see this amazing space and their gorgeous clothes/accessories. Don't worry if you aren't local to the Northeast TN area- they have an online store as well!
The space itself is amazing! As soon as I walked in, I was so impressed. Their decor is very modern and clean, and the layout makes it easy to shop without feeling overwhelmed. The clothes were organized by color and style (dresses in one section, shorts in another, etc) and the accessories were displayed beautifully. I honestly believe layout is so important- too many racks and no true organization and I just don't feel like shopping! There was plenty of space and comfy seating- it would make such a great afternoon for a girls' shopping trip!
From graphic tees to gorgeous dresses, Serendipity has it all. Honestly, this is my new favorite boutique. No matter the occasion, you are SURE to find something here! I had so many clothes packed into my dressing room that I ran out of time to try them all on! Another plus- the clothes there are unique. Some boutiques have 'copycat' styles that are similar to one another- not this one! I saw pieces that I had never seen, so you are sure to stand out in a crowd.
My favorite part of the whole experience was how friendly and helpful the staff was the entire hour! The girls were so sweet! They would notice items I had in my hand and would help me out with outfit ideas or accessories. An honest opinion is much appreciated, and they were quick to offer any feedback should I ask! So, so impressed with these gals!
From casual to dressy- this place had everything! One point that the owner, Sarah Hull, made was that they try to keep items around a $50 price point. Certainly some items are above/below that amount, but Serendipity is a place where anyone can find something within their price range. From Umgee to Jude Connally- there is truly something for EVERYONE!
Their selection of dresses was endless! From beach-y to special occasion!
One of my favorite graphic tees they carry (and trust me, I had about 3 more that are now on my wish list!)
This tank was literally the softest tank I have ever worn. It came home with me, obvi.
Looking for work attire? These black pull-on stretch pants were to die for! AMAZING. That is all.
Charleston beach dress- yes, please!
Feeding my off the shoulder obsession :)
Looking for the perfect gift for that special gal in your life? (BFF, wife, sister, mom?) They have gift cards! Believe me- they will LOVE it!
If you want to keep up with Serendipity on social media (sales, new product, ordering online, etc)- check them out below:
A HUGE thank you to Sarah and the entire staff of Serendipity for such an amazing experience and for all the goodies (some of which I will review soon!) I am a huge advocate of 'shop local', and you can't go wrong with this boutique. It's so important to support local businesses, and I appreciate the same support as a new fashion blogger. Much love! <3 xo xo
Love this! I bought the dress also and I'm in love! So glad to have found you!
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